The Club Tournament

Your kit comes with a season of tournaments.

The idea in 30 seconds

EKANA makes custom sportswear for small football clubs, which buy a full kit for their teams every season.

The idea is to sell a club more than its kit. With its season kit, a club gets a season of tournaments from EKANA. That is the offer. The same deal includes two more things: a set of services in the club's colours, and a referral benefit on its own kit.

A season of tournaments at the club, organised by EKANA, for the people around the club: parents, local businesses and groups, former players, players looking for a club. To take part, a player buys a shirt in the club's colours with the tournament's name and their own name printed on it (the player's name is a pending decision: keep or drop). That purchase is the entry fee. EKANA makes the shirts after sign-up closes, only as many as were bought.

Included in the deal:

Services that come with the kit, in the club's colours:
- A modernised website, with the club's results and the tournament registration and tracking on it.
- Ready-made images for the club's own social media.
- Printed material in the club's colours.
EKANA makes them, the club uses them.
Cheaper kit for introductions. If the club introduces EKANA to other teams it knows, and they buy their kit from EKANA, the club pays less for its own kit. The club makes the introduction; EKANA prepares the offer for each team and does the selling. This is separate from the tournaments.

The club gains people on its pitches at hours that were empty, income from the events, services it could not afford alone, and cheaper kit for every team it introduces. EKANA does the organising and the selling. EKANA gains the kit order, a new order of shirts for every tournament, paid before it is made, and the kit orders of the introduced teams.

How one season runs, step by step

Six steps, from the first meeting with the club to the end of the season. Everything a club would otherwise have to organise is prepared by EKANA.

The first meeting
EKANA shows the club a finished web page in the club's colours: a season of tournaments with dates, rules, sign-up and a picture of the shirt. The club says which pitches and hours are free, and the club and EKANA agree which groups the tournaments are for. Separately, for cheaper kit for introductions, EKANA asks the president for the names of the other teams and clubs the president knows. EKANA prepares an offer for each; the president only makes the introduction.
The calendar
All the season's tournaments are announced together at the start, one for each group. Each tournament has its own theme, its own rules and its own shirt. For example, in the parents' tournament every team has at least two parents of the club's players, and the rest of the team are their friends. The tournaments run on as few full days as possible. Where the hours allow, several tournaments share one day. Food trucks, sponsors and the pitch are set up for a full day, not every week. Teams are small.
Sign-up
Players sign up and pay on the page before a deadline, as a team or alone. Players who sign up alone are placed in a team. Each player gives a shirt size and the name to print, and accepts the terms of the tournament. A player under 18 is signed up by a parent, who gives consent. The club spreads the word with the fliers and posts EKANA gives it. Nobody at the club collects sizes or money. A tournament runs when enough teams have paid by the deadline. Below that, it merges with another tournament on the same day or moves to the next date, and every player keeps their place or gets their money back.
The shirts
After the deadline, EKANA places the order with its factory in Egypt. All the shirts of a tournament share one design. EKANA designs its shirts a season ahead. The tournament shirt uses the design for the coming season, in the club's colours, so one design serves both the tournaments and the next season's kits. Each team gets its own colour, taken from the club's home and away colours and mixes of them, so that no two teams play in the same colour. Every shirt carries the tournament's name and date and the player's name. Only paid sign-ups are made.
The tournament days
One person runs each day, with a referee. A scoreboard and a timer make each game look organised. Fixtures and results are on the page. The cafeteria is open, and sponsors and food trucks come when there are any. The winners get their prize: free entry to the next tournament, and merchandise or something from the cafeteria.
After each tournament
Photos and results go on the page. Players keep their shirts. The next date is already on the calendar, and the winners are already entered in it.

Who takes part, and what each side gives and gets

Four parties are involved: the club, the people who play, EKANA, and the local businesses around the club. The table shows what each one gets and what each one puts in.

	Gets directly	Gets indirectly	Puts in
The club	Income from the tournaments, sponsors and food trucks included. How much depends on the money version, under "How the money works". Cafeteria sales on hours when the pitches were unused. Cheaper kit for introductions: it pays less for its own kit for every team it introduces to EKANA. The services that come with the kit, starting with its website.	More people at the club, wearing its colours, several times a season. More presence in its town, with real events to post about. Parents involved in the club. New families for the club: the friends the parents bring into their teams. Players looking for a club seen by its coaches. A reputation as the club through which other local teams got their kit.	Its pitches and its free hours. Its name on the events, and the work of hosting the tournaments, which takes effort even when everything is prepared. A person on the day, if the club runs the days itself.
The people who play	A tournament to play in. A shirt with their own name, the club's colours, and the tournament's name and date. A prize for the winning team: free entry to the next tournament, and merchandise or something from the cafeteria. For players looking for a club, coaches watching them.	Evenings and weekend mornings with people from their town. A link to the club without being a member.	The price of the shirt, which is the entry fee. Their evenings or weekend mornings.
EKANA	The club's kit order. An order of tournament shirts that would not exist otherwise, paid before it is made. A margin on those shirts or a share of the tournament income, depending on the money version. The kit orders of the teams the club introduces.	Its name worn by people who never bought from it before. A reason for a club to choose EKANA over a brand or a print shop. A relationship with the club for other events later.	The tournament page, the shirt designs, the fliers and the shirt orders. An organiser, if EKANA runs the days. The compensation owed to clubs for cheaper kit for introductions, paid out of the introduced teams' orders.
The cafeteria, sponsors and food trucks	Customers on days when the club was empty.	Their name in front of the people of the town, several times a season.	Sponsors and food trucks pay to be present, or share what they take.

Gets directly

Gets indirectly

Puts in

The club

Income from the tournaments, sponsors and food trucks included. How much depends on the money version, under "How the money works".
Cafeteria sales on hours when the pitches were unused.
Cheaper kit for introductions: it pays less for its own kit for every team it introduces to EKANA.
The services that come with the kit, starting with its website.

More people at the club, wearing its colours, several times a season.
More presence in its town, with real events to post about.
Parents involved in the club.
New families for the club: the friends the parents bring into their teams.
Players looking for a club seen by its coaches.
A reputation as the club through which other local teams got their kit.

Its pitches and its free hours.
Its name on the events, and the work of hosting the tournaments, which takes effort even when everything is prepared.
A person on the day, if the club runs the days itself.

The people who play

A tournament to play in.
A shirt with their own name, the club's colours, and the tournament's name and date.
A prize for the winning team: free entry to the next tournament, and merchandise or something from the cafeteria.
For players looking for a club, coaches watching them.

Evenings and weekend mornings with people from their town.
A link to the club without being a member.

The price of the shirt, which is the entry fee.
Their evenings or weekend mornings.

EKANA

The club's kit order.
An order of tournament shirts that would not exist otherwise, paid before it is made.
A margin on those shirts or a share of the tournament income, depending on the money version.
The kit orders of the teams the club introduces.

Its name worn by people who never bought from it before.
A reason for a club to choose EKANA over a brand or a print shop.
A relationship with the club for other events later.

The tournament page, the shirt designs, the fliers and the shirt orders.
An organiser, if EKANA runs the days.
The compensation owed to clubs for cheaper kit for introductions, paid out of the introduced teams' orders.

The cafeteria, sponsors and food trucks

Customers on days when the club was empty.

Their name in front of the people of the town, several times a season.

Sponsors and food trucks pay to be present, or share what they take.

How the money works

In every version, players pay EKANA when they sign up, and the shirt is what they pay for. Shirts are made only for paid sign-ups, so no money is spent on shirts nobody bought. A tournament that does not reach its minimum is moved or merged before any shirt is made, so nobody pays for a tournament that does not run. What differs between the versions is what the club pays for its season kit and who keeps the tournament income.

	A. Kit at cost	B. Kit at EKANA's normal price	C. Kit at a small margin, income shared
What the club pays for its season kit	EKANA's cost, with no margin.	EKANA's normal price, which is below the market.	A little above EKANA's cost.
Who keeps the tournament income: shirts, sponsors, food	EKANA.	The club. It buys the tournament shirts from EKANA at a discounted price, paid from the entries before the shirts are made.	Shared. A fixed part of every tournament shirt sold goes to the club, the rest to EKANA.
Who carries a poor turnout	EKANA. It gave up the kit margin and pays the costs of the days.	Neither side loses much.	Both, in the same proportion as the income.
Why the club says yes	The cheapest kit it will ever be offered, and people on its pitches at no cost to it.	Income from its own events, and people on its pitches.	Cheaper kit and income per player, both.

A. Kit at cost

B. Kit at EKANA's normal price

C. Kit at a small margin, income shared

What the club pays for its season kit

EKANA's cost, with no margin.

EKANA's normal price, which is below the market.

A little above EKANA's cost.

Who keeps the tournament income: shirts, sponsors, food

EKANA.

The club. It buys the tournament shirts from EKANA at a discounted price, paid from the entries before the shirts are made.

Shared. A fixed part of every tournament shirt sold goes to the club, the rest to EKANA.

Who carries a poor turnout

EKANA. It gave up the kit margin and pays the costs of the days.

Neither side loses much.

Both, in the same proportion as the income.

Why the club says yes

The cheapest kit it will ever be offered, and people on its pitches at no cost to it.

Income from its own events, and people on its pitches.

Cheaper kit and income per player, both.

The winners' free entry to the next tournament is a cost: their shirts are made without a payment. Whoever keeps the tournament income in a version pays for those shirts.

Included in the deal

Two more things are in the same deal as the kit: a set of services, and a referral benefit on the kit.

The services that come with the kit

Three services come with the kit. EKANA makes them in the club's colours. Nobody at the club designs or maintains anything.

	What it is	What changes for the club
The website	A modernised website for the club, built new or brought up to standard, with: The tournament registration and tracking: the season's dates, the sign-up, the payment, the fixtures and the results. The results and league table of the club's own teams.	People who look for the club find a real club. Everything about the tournaments is at one address. Players sign up and pay on the club's own site, under the club's name.
Social media	Ready-made images for the club's own accounts, in its colours: Each season, a set of images of people wearing the club's kit. After every match, a result card. The club types the score and the line-up into a form and receives the finished image. On tournament days, team photos taken by EKANA's person at the ground.	The club posts like a big club, without a designer. EKANA never touches the club's accounts.
Print	Printed material in the club's colours: Letterhead and an email signature for the club's correspondence. A poster and a flyer inviting children to join the club, at the start of the season. A poster and a flyer for every tournament, with a QR code that opens the sign-up.	The club's letters and posters look official. Every tournament is announced around the ground in the club's own look.

What it is

What changes for the club

The website

A modernised website for the club, built new or brought up to standard, with:

The tournament registration and tracking: the season's dates, the sign-up, the payment, the fixtures and the results.
The results and league table of the club's own teams.

People who look for the club find a real club.
Everything about the tournaments is at one address.
Players sign up and pay on the club's own site, under the club's name.

Social media

Ready-made images for the club's own accounts, in its colours:

Each season, a set of images of people wearing the club's kit.
After every match, a result card. The club types the score and the line-up into a form and receives the finished image.
On tournament days, team photos taken by EKANA's person at the ground.

The club posts like a big club, without a designer.
EKANA never touches the club's accounts.

Printed material in the club's colours:

Letterhead and an email signature for the club's correspondence.
A poster and a flyer inviting children to join the club, at the start of the season.
A poster and a flyer for every tournament, with a QR code that opens the sign-up.

The club's letters and posters look official.
Every tournament is announced around the ground in the club's own look.

Cheaper kit for introductions, in every version

It comes with the kit in versions A, B and C alike. This benefit is separate from the tournaments.

A club knows other teams: other clubs, veterans' teams, company teams. The club introduces EKANA to them. EKANA prepares the offer for each team and does the selling; the club does nothing else.
The introduced team pays EKANA's normal price, below the market, so it gains too.
The club is compensated out of EKANA's margin on that order, so the compensation never exceeds what the order brought in. It takes one of three forms: a discount on next year's kit, a refund on this year's kit for each contract signed, or cash to the person who made the introduction. A club that introduces enough teams pays nothing for its kit and has money left over.

What EKANA and the club each have to provide

EKANA prepares and builds. The club opens its pitches.

EKANA provides

The tournament web page, with rules, sign-up, payment, fixtures and results. Built once and reused for every club in its own colours.
The shirts, ordered after sign-up closes, in the coming season's design and the club's colours.
The season calendar. For each tournament day: a referee, a scoreboard, a timer, and the prizes, including the winners' free entry to the next tournament.
For cheaper kit for introductions: a one-page offer and a shirt mock-up in each introduced team's colours, so the club has nothing to prepare.
The three services under "The services that come with the kit": the website, the images for the club's social media and the printed material. The poster, the flyer and the posts announcing each tournament are part of them.

The club provides

Its pitches and its free hours.
Its name on the events, and the work of spreading the word.
The cafeteria open on tournament days.
The names of the teams it knows, and the introduction to each.

One person on the ground

Each tournament day needs one person running it, from the first game to the last result.

How this differs from what clubs are offered today

Every supplier today sells kit and competes on the same list of things. EKANA stops competing on one of them, does less of five, does more of three, and adds four that nobody offers.

What clubs are offered today

A club buys its kit once a year from one of four kinds of supplier: a brand, through a distributor; a local sports shop; a custom kit specialist; or, for one-off shirts, a print shop. They all compete on the same things: price, the brand name on the shirt, quality, delivery time, small reorders, the size of the catalogue, a club shop with a cut for the club, payment terms, and how far the design can be customised. None of them does anything with the club's empty hours or with the people around the club.

EKANA stops competing on

Brand prestige. The tournament shirt carries the club, the event and the player, not a brand name.

EKANA does less of

Delivery speed. Every tournament's date is set weeks ahead, so the factory can work at the pace that keeps it cheap.
Small orders and reorders. Shirts are made after sign-up, for paid sign-ups only. No reorders, no spares, no minimums.
Size of the catalogue. One shirt design per tournament, in as many colours as the teams need.
Club shop and payment handling. The page takes sign-ups and payments for the events. It is not a shop.
Sales costs. The finished page does the selling. No salesperson, no cold calls.

EKANA does more of

Money back to the club. Income from its own events, where the market offers a sponsor badge or a cut from a club shop.
Flexibility of terms. Three money versions, where the market sells one price list.
Ease and speed of custom design. The page and the shirt are shown finished, in the club's colours, before the club says yes. Fully custom design stays with the specialists at the top of the market.

EKANA adds

A tournament season that brings people to the club's pitches in the club's colours.
A shirt for the people around the club, with their own name on it.
A season the club does not organise. Page, sign-up, payment, shirts, posters, posts and calendar are prepared by EKANA.
Cheaper kit for introductions, separate from the tournaments: the club pays less for its kit for every team it introduces.

Why EKANA can afford this

A shirt order with a fixed date, one design, no reorders and nothing made before it is paid is the cheapest way to produce. That saving, plus the salesperson EKANA does not employ, pays for the page, the organiser and the money that goes back to the club.

Against each kind of supplier

	What it sells	What it does not do
Brands	Kit and a well-known name.	Run tournaments in small towns.
Sports shops	Kit and convenience.	Anything for the people around the club.
Custom specialists	Fully custom kit.	Match EKANA's production price, or run a page that already works at several clubs.
Print shops	One-off shirts within days.	Have a club, a pitch or an event.

What it sells

What it does not do

Brands

Kit and a well-known name.

Run tournaments in small towns.

Sports shops

Kit and convenience.

Anything for the people around the club.

Custom specialists

Fully custom kit.

Match EKANA's production price, or run a page that already works at several clubs.

Print shops

One-off shirts within days.

Have a club, a pitch or an event.

To copy this, a competitor needs three things at the same time: shirts produced at EKANA's price, a page that runs a tournament by itself, and a club willing to host.

Where it starts

Two clubs, one season each, and what that season has to show before anything grows.

Two clubsRivas and Carabanchel.

One season eachPlanned with the club: which groups, in which order, on which full days, all announced together. Cheaper kit for introductions is offered at the same meeting.

Read the resultsThe table below, answered from the first season.

ThenA second season at the same clubs, and a third club with the same templates.

Before the first season, three things must exist

The tournament web page, built once: it shows the season, takes each player's name, shirt size and payment, and shows fixtures and results. For each new club, EKANA changes the colours, the dates and the club's name.
The factory's confirmation that one order can be made in several colours, with the tournament's name and date on every shirt and, if the name stays, a different name on each. With it, how long that takes and what it costs EKANA.
A written calendar from the club of the full days its pitches are free during the season.

What has to be true, and how the first season shows it

	What has to be true	How the first season shows it
The players	People around a club will pay the price of a shirt to play a few games, and will sign up online weeks ahead.	Whether people around a club sign up and pay online for a shirt and a tournament.
The teams	A club can gather enough small teams for at least some of the groups.	How many players a club draws for each group, and which groups fill.
The hours	Free hours exist, at weekends or after the youth teams' training.	Whether the free hours exist as the club says.
The shirts	A batch of shirts in several colours, printed with the tournament's name and date and with each player's name, can be made at a cost and lead time that fit the entry price and the calendar.	What the shirt order costs and how long it takes. Whether players want their name on the shirt.
The club	The club will open its pitches for the tournaments, put its name on them and spread the word, because it earns from it.	Whether the club wants a second season. Whether sponsors and food trucks come to a first event.
The person on the ground	Someone is on the ground every time.	Settled before the season starts, under who runs the days.
Version A	In version A, EKANA can afford to sell the kit at cost.	Settled by the money calculation before version A is offered.
The introductions	Clubs will make the introductions, and enough of the introduced teams will buy from EKANA.	Whether the introductions produce names, meetings and orders.

What has to be true

How the first season shows it

The players

People around a club will pay the price of a shirt to play a few games, and will sign up online weeks ahead.

Whether people around a club sign up and pay online for a shirt and a tournament.

The teams

A club can gather enough small teams for at least some of the groups.

How many players a club draws for each group, and which groups fill.

The hours

Free hours exist, at weekends or after the youth teams' training.

Whether the free hours exist as the club says.

The shirts

A batch of shirts in several colours, printed with the tournament's name and date and with each player's name, can be made at a cost and lead time that fit the entry price and the calendar.

What the shirt order costs and how long it takes.
Whether players want their name on the shirt.

The club

The club will open its pitches for the tournaments, put its name on them and spread the word, because it earns from it.

Whether the club wants a second season.
Whether sponsors and food trucks come to a first event.

The person on the ground

Someone is on the ground every time.

Settled before the season starts, under who runs the days.

Version A

In version A, EKANA can afford to sell the kit at cost.

Settled by the money calculation before version A is offered.

The introductions

Clubs will make the introductions, and enough of the introduced teams will buy from EKANA.

Whether the introductions produce names, meetings and orders.

Later, not in the first season

Other sports and running events at the club, and merchandise beyond the shirt.

What is still open

Everything else on this page is decided. These points are open, in six groups, each with the page where it gets decided.

	What is still open	Where it gets decided
The tournament money	The money version, A, B or C. The current lean: every club starts on B and moves to A once its tournaments have proven themselves, so A is never the starting offer. Whether EKANA can afford to sell kit at cost once a club's tournaments run. Who pays the costs of the days in versions B and C. The entry price, and whether it rises with the number of teams. It is well above what people pay to join an informal pick-up game. What people around Madrid pay today to enter a local amateur tournament or league, an input for the entry price rather than a decision. What a batch of shirts in several colours, printed with the tournament's name and date and the players' names, costs and how long it takes, with the names and without. Whether the player's name stays on the shirt. One input: under EU consumer rules a personalised item bought online cannot be returned within 14 days, so a name on the shirt could spare the refunds. To check: whether the tournament's name and date alone count as personalisation. One shirt order for the season or one per tournament day.	Decided in The tournament money, a calculator.
The tournaments themselves	Which groups, with which theme and rules for each, and how many tournaments fit on one day. Team size. The minimum number of teams for a tournament to run, and what happens below it.	Decided in The tournaments, a brainstorm.
The tournament day	Whether sponsors and food trucks pay to be present or share what they take. What the winners get besides the free entry to the next tournament: merchandise or something from the cafeteria.	Decided in The tournament day, a brainstorm.
Who runs the days	Who runs the tournament days: an organiser from EKANA or the club's own person.	Decided in Who runs the days, a decision grid.
Cheaper kit for introductions	How the club is compensated for an introduction: a discount on next year's kit, a refund on this year's kit, or cash to the person who made the introduction. How much of EKANA's margin on the introduced team's order goes to the club.	Decided in Cheaper kit for introductions, a decision grid.
The services that come with the kit	What a club gets in a season, counted: the website, its updates, the posts, the poster and flyer, the result cards, the marketing images, the president's pack. What that costs EKANA per club per season, in hours and in euros, the tools included. It is the services line of the tournament money and the images line of the business case.	Decided in What a club gets, and what it costs us, a cost sheet.

What is still open

Where it gets decided

The tournament money

The money version, A, B or C. The current lean: every club starts on B and moves to A once its tournaments have proven themselves, so A is never the starting offer.
Whether EKANA can afford to sell kit at cost once a club's tournaments run.
Who pays the costs of the days in versions B and C.
The entry price, and whether it rises with the number of teams. It is well above what people pay to join an informal pick-up game.
What people around Madrid pay today to enter a local amateur tournament or league, an input for the entry price rather than a decision.
What a batch of shirts in several colours, printed with the tournament's name and date and the players' names, costs and how long it takes, with the names and without.
Whether the player's name stays on the shirt. One input: under EU consumer rules a personalised item bought online cannot be returned within 14 days, so a name on the shirt could spare the refunds. To check: whether the tournament's name and date alone count as personalisation.
One shirt order for the season or one per tournament day.

Decided in The tournament money, a calculator.

The tournaments themselves

Which groups, with which theme and rules for each, and how many tournaments fit on one day.
Team size.
The minimum number of teams for a tournament to run, and what happens below it.

Decided in The tournaments, a brainstorm.

The tournament day

Whether sponsors and food trucks pay to be present or share what they take.
What the winners get besides the free entry to the next tournament: merchandise or something from the cafeteria.

Decided in The tournament day, a brainstorm.

Who runs the days

Who runs the tournament days: an organiser from EKANA or the club's own person.

Decided in Who runs the days, a decision grid.

Cheaper kit for introductions

How the club is compensated for an introduction: a discount on next year's kit, a refund on this year's kit, or cash to the person who made the introduction.
How much of EKANA's margin on the introduced team's order goes to the club.

Decided in Cheaper kit for introductions, a decision grid.

The services that come with the kit

What a club gets in a season, counted: the website, its updates, the posts, the poster and flyer, the result cards, the marketing images, the president's pack.
What that costs EKANA per club per season, in hours and in euros, the tools included. It is the services line of the tournament money and the images line of the business case.

Decided in What a club gets, and what it costs us, a cost sheet.